Following in the footsteps of other British singers such as Lynden David Hall and Omar, Jay Soul’s raw approach evokes that soulful, early 90’s sound. Having honed his rich baritone voice in a gospel choir and as a backing singer, he now feels ready to step up to the front of the stage, delivering self-penned songs about love, loss, pleasure and pain. Combining aspects of soul, R&B and house, Jay Soul’s music makes for a tale of two sounds – crisp, sunny and radio-friendly by day, and dark, deep and hedonistic by night.
The opposite of an X-Factor hopeful, Jay Soul’s refreshing approach to music puts the focus fully on the strength of the songs, rejecting the current trend for over-produced, glossy tracks. Writing from the heart, Jay Soul uses music as his vessel for expression, taking his life experiences and channelling them into his songs.
New single ‘Keep Keep On’ highlights Jay Soul’s sound incredibly, blending aspects of electronic, soul and R&B music. The up-tempo beat is augmented by the interweaving string section and synth melody which opens the song. Jay Soul’s vocal abilities are clear right from the start. From his delicate vocal harmonies to his sheer vocal range, Jay Soul is certainly a talent destined for great things.
The single ‘Keep Keep On’ will be released on June 10th. Watch the stunning video for the track here – http://www.youtube.com/watch?v=ZXk_WwSzBhg&feature=youtu.be Jay Soul will also be unveiling a series of documentary style videos to watch out for in the upcoming months.