Lana Del Rey has signed a deal with Jaguar to become the face of their new sports car.
The singer has signed a six figure deal to launch their brand’s new F-Type vehicle, according to The Sun. The collaboration will be officially unveiled in Paris next month.
Adrian Hallmark, Jaguar’s global brand director, said:
Jaguar’s allure is in large part due to its unique blend of authenticity and modernity, two values we believe are shared with Lana in her professional achievements.
Del Rey is also currently appearing in new advertising campaigns for Swedish fashion brand H&M. In the commercials for autumn she models items including a Pink angora sweater, floral print leggings, a range of pastel knits, leather trousers, and cinched-waist tops.
H&M will also release a Johan Renck-directed video of her covering Bobby Vinton’s 1963 track ‘Blue Velvet’ as part of the campaign. It will be released in full on H&M’s website on September 19, and a condensed version of the short will later air as a television commercial.